In the realm of digital marketing, video content has emerged as a dynamic and engaging way to reach your target audience. Among the various platforms available, YouTube stands out as a powerhouse for video advertising. With its massive user base and diverse content, YouTube offers an incredible opportunity to showcase Read more…
Social media platforms have become integral parts of our lives, connecting us to friends, family, and a world of content. Behind the scenes, these platforms utilize intricate algorithms that determine what content appears on our feeds. Over time, these algorithms have evolved, impacting how businesses and individuals engage with their Read more…
In today’s digital age, having a robust online presence is essential for businesses to connect with their target audience and drive growth. Social media platforms offer a dynamic and powerful way to achieve this goal. However, maintaining a meaningful presence across these platforms requires strategic social media management. In this Read more…
Google Analytics is one of the most powerful tools you can use to help you better understand your website traffic. By providing insights about who your website visitors are and how they’re using your website. With enough understanding of how Google Analytics works, it can be hugely instrumental in growing Read more…
Following the rise of the COVID-19 pandemic, many restaurants had to adjust their service models. With increased sanitization procedures many brands shifted their focus to technology to find contactless ways to continue driving sales. One of the most common? QR Codes! The Quick Response Codes: Developed to read fast and save Read more…
You’ve probably heard of content strategy. You’ve most certainly heard of “content”, and you probably have a strategic approach to all your marketing efforts. But what is content strategy? At blenDots, content strategy is the game plan that gets the right content to the right people in the right place at the Read more…
Facebook finally takes the next major step by finding a way to make a bigger dip into eCommerce. As explained by Facebook: “Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free Read more…
TikTok has proven that it’s no passing fad, with more than 1.65 billion downloads to date. It’s now the sixth-largest social network in the world, surpassing Snapchat, Twitter and Pinterest. With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between Read more…
Compile data on your existing customers and social media audience Who most wants to engage with you on social media? Start with the people already buying from you, following you, and interacting with your posts. Some data points you might want to consider are: Age: You don’t need to get too Read more…