Facebook finally takes the next major step by finding a way to make a bigger dip into eCommerce.
As explained by Facebook:
“Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalogue and then customize the look and feel of their shop with a cover image and accent colours that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.”
Soon, Facebook will provide us with a link to a new ‘Shop Builder’ platform, an extension of the existing Facebook Page tools. From the Shop Builder, we will be able to upload product listings one-by-one or connect the existing eCommerce current catalogue.
In order to best facilitate the new on-platform shopping experience, Facebook will also make it easy for customers to message businesses from their shop listings, via WhatsApp, Messenger or Instagram Direct. And in the future, customers will also be able to view a business’ shop and make purchases from within a messenger stream.
