TikTok has proven that it’s no passing fad, with more than 1.65 billion downloads to date. It’s now the sixth-largest social network in the world, surpassing Snapchat, Twitter and Pinterest.
With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old.
Not sure how to get started? We’ve got you an idea for awesome TikTok content below.
Create a branded hashtag challenge
As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform.
Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge.
A few tips are
- Make it easy. No serious dance skills required.
- Make it fun. What do people love best about your brand? A challenge that celebrates your most beloved products, qualities or promotions is likeliest to succeed.
- Have a goal in mind. Are you trying to drive orders, to do it? Raise brand awareness? Be clear on what you want to achieve so you can measure your impact.
