You’ve probably heard of content strategy. You’ve most certainly heard of “content”, and you probably have a strategic approach to all your marketing efforts. But what is content strategy?
At blenDots, content strategy is the game plan that gets the right content to the right people in the right place at the right time. It’s one of the best tools for maximizing your existing marketing efforts. Ready to whip your content into shape? Check out these 3 tips for creating a killer content strategy to meet your and your client’s goals and earn business.
1. Know who you are.
Your brand has core beliefs, values, and standards – lean into them! Identifying your brand tone and voice helps everyone on your team know who they are emulating when they’re creating for your brand.
What’s your stance on puns? Are you formal and straightforward? Casual and friendly? Make the rules and stick to them.
2. Make it personal.
If you’re writing to everyone, you’re connecting with no one.
Hone in on who your most profitable audiences are and create personas representing their demographics, motivators, hobbies, and core beliefs. Give them each a name and a photo and think of them as real people experiencing the content you’re putting out.
When you know your audience so intimately, you create more valuable, usable content that drives clicks, conversions, and sales.
3. Listen.
Find out what people are saying about you (and your competitors!). Social listening can provide valuable insights into what you’re doing right and where you can improve. According to Mention, only 9% of customer service messages are directed at brands on social.
91% of complaints or customer service requests won’t tag or mention you. Social listening keeps you in the conversation.
Craving for more? Stay Tune!
